Arity Privacy Statement
Effective date: November 1, 2024
At Arity, we understand your privacy is a top priority. This Privacy Statement describes the privacy practices of Arity, LLC and Arity 875, LLC (“Arity”, “we” or “us”). While this Privacy Statement addresses data privacy requirements from across the globe, some parts of this Privacy Statement apply to certain regions, states, or countries only. We urge all visitors to our site to read this Privacy Statement in its entirety.
Use this Table of Contents to link directly to a specific section of the Privacy Statement.
- About Arity
- Personal information we collect
- Sources of personal information
- Use of information
- Business client’s use of information
- Sharing your information
- Retention of personal information
- Privacy practices for select Arity products
- Cookies and other tracking technologies and settings
- Privacy rights and choices
- Social media, links, and external sites
- Security
- Children’s personal information
- Specific information related to users in the EU, EK, EEA, and Switzerland
- Contact us
- Changes to this Privacy Statement
About Arity
Arity is a technology company focused on making transportation smarter, safer, and more useful for everyone. Arity transforms large amounts of data into actionable insights to help better predict risk and make smarter decisions in real time. Arity provides services directly to consumers and indirectly through companies such as mobile application providers and insurance companies to capture and understand driving behavior. Arity also provides some products only to business customers, referred to as business clients, for their own purposes. Arity designs its products and services with privacy and data protection in mind.
Arity works with many different business clients such as mobile application providers, website publishers, vehicle manufacturers, and insurance companies. When working with these business clients, Arity may collect information directly from consumers or the business client may collect the information and share it with Arity.
Personal information we collect
Arity collects both personal and non-personal information about you. Personal information (also referred to as personal data in some jurisdictions) is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you. In contrast, non-personal information does not and cannot reveal an individual’s identity such as information that has been deidentified or aggregated.
Please note that the type and amount of personal information collected from or about you will differ based on the products, features, and services you use, your relationship with Arity, and the country in which the products, features and services are provided. In certain circumstances, Arity may collect personal information about you in its role as a service provider on behalf of its business clients. When Arity acts as a service provider, the collection and use of personal information is subject to the privacy policies of the business clients and not this Privacy Statement.
We collect the following categories of personal information:
- Geolocation data: Includes geolocation coordinates, including latitude, longitude, and altitude, your direction of travel, Wi-Fi access points, and the time the information was recorded.
- Personal identifiers: Includes name, alias, postal address, phone number, fax number, date of birth, partial social security number, vehicle identification number (VIN), unique device or personal identifier, online identifier – such as Mobile Ad ID, internet protocol (IP) address, and email address.
- Personal characteristics: Age, marital status, gender, education and occupation, employment status, household income, household size, household children, community type and other demographic information. For transparency, we collect some demographic information for research purposes including race and ethnicity.
- Commercial and service related information: Services purchased, obtained, considered, or other purchasing or consuming histories or tendencies. If Arity’s services are provided in connection with an insurance product (provided by an insurance company or employer), we may also receive the following information: Insurance policyholder demographic information and policy information, insurance claims data, motor vehicle records and consumer report data, including credit score.
- Internet or other electronic network activity information (including mobile app information): Includes browsing history, search history, information regarding your interaction with our website, mobile apps, and advertisements we facilitate, links you use, referral pages or web pages you visit while visiting our websites, browser type, internet service provider (ISP), and cookies. It also includes mobile app and device usage information (e.g., frequency of use, application marketplace from where you downloaded the mobile app, operating system, device model and time zone) and driving behavior (e.g., phone handling, miles, speed, and if a mobile app detects a collision, information about the collision).
- Multimedia Information: Audio, electronic, or similar information.
- Inferences: Inferences drawn from personal information collected to create a profile reflecting preferences, characteristics, predispositions, and driving habits and behavior. For example, Arity may derive miles traveled, acceleration, deceleration, braking behavior, cornering, speed, and trip routing from information coming from your mobile device or vehicle, including location data.
- Sensitive personal information: Some personal information we collect is defined under the law as sensitive personal information. The sensitive personal information we collect includes precise geolocation information. When engaging in market research surveys, we may also collect race and ethnicity.
Sources of personal information
We collect personal information about you in several ways and from several sources. Personal information is collected from the following sources:
- Directly from consumers via our websites, emails, phone conversations, third-party mobile apps, Arity’s mobile app (Routely®) or devices installed in vehicles. For some products, Arity embeds its technology in its business clients’ mobile app, allowing Arity to collect geolocation and related driving behavior information directly from consumers.
- From Arity business clients via their mobile app or other device or directly from the business client (not via the mobile app) in connection with services you’ve requested from the business client such as vehicle manufacturers. For example, a business client may provide Arity with information not collected from an app that would help Arity better develop its models.
- From other parties such as our corporate affiliates, data brokers, service providers, and marketing companies.
- Directly from consumers during or in connection with an interview, survey or similar interaction.
- From third parties when Arity is acting as a service provider. Arity often acts as a service provider to business clients and collects and uses certain additional personal information only in connection with performing services on behalf of those business clients. The use of this information is subject to the privacy practices of those business clients and not this Privacy Statement.
Use of information
Arity’s use of your information differs based on your services, features and products and your country of origin. See Specific Information Related to Users in the EU, UK, EEA and Switzerland below for details about the collection and use of data from data subjects in the European Union, United Kingdom, European Economic Area or Switzerland. See also Privacy Practices for Select Arity Products below for more details about the differences in data usage for certain products.
Personal information may be used for business purposes including to:
- Create, deliver or improve our services, features and products. We may use your personal information to create, deliver or improve our services, features or products. We use personal information to perform actuarial studies, model development, and statistical analysis to create and refine our risk, driving behavior, and advertising models and analytics that allows us to create, deliver or improve our products and services, including providing services to our business clients. Our services, features and products, such as telematics features within a mobile app (Routely® or a business client’s app, for example), may be provided directly to you in connection with your relationship with one of our business clients or may be provided to you by or through the business client. We also use personal information to improve or repair our services, features and products, including addressing bugs or other issues.
- Facilitate a business client’s services, features and products: Arity’s services, features and products are provided to you, directly or indirectly, in connection with a relationship you have with one of our business clients and facilitate the business clients’ services or products. These services, features and products, that rely on Arity’s use of your personal information may include:
- Creating insights on driving behavior based on geolocation and other driving related data, which is provided to our business clients for purposes of the business client providing you a service or product such as insurance, family or friendship groups or weather and traffic information, which may include providing some of those insights to you;
- Providing functionality in Routely® or a business client mobile application, such as providing you with navigation services or information on how to improve the safety of your driving;
- Providing you with towing and repair options or contacting emergency personnel;
- Providing you offers for products and services that may interest you based on your location and driving habits.
- Conduct analytics and research. We also use personal information to conduct research and analysis for purposes of product development, enhancement or improvement to products and services or for other reasons in the public interest. Where possible, we use deidentified information for model development and analytics and have implemented practices to limit the use of personal information for analytics purposes.
- Targeted advertising. We use personal information, including device identifiers, to create segments of similar individuals to help advertisers serve you interest-based advertising based on geolocation information, insights derived from driving behavior, and demographic information. We use this data to serve ads through our advertising platform and measure the effectiveness of advertising campaigns. Note that Arity does not collect or use personal information from the Routely® app, insurance provider apps or from individuals in certain jurisdictions to serve targeted ads; however, Arity may collect personal information such as device identifiers, demographic information, or inferences from other non-insurance related business clients or other data providers for this purpose.
- Improve, develop and analyze our websites. We use personal information to analyze, improve, develop or deliver our website using algorithms, analytics software and other similar methods and analyze how visitors use our website to improve the website and enhance and personalize your experience. We collect some information used for these purposes using analytics software, cookies and other tracking technologies. For more information about the collection and use of this information, see Your Privacy Choices.
- Communicate with you about your service, feature or product. We may use your personal information to communicate with you about a service, feature or product, respond to customer service requests, or to investigate, respond to, and resolve issues or complaints or other inquiries. We may also provide you confirmations or other service or product related messages. Communication may be via text, email or other available methods such as push notifications.
- Provide marketing communications. We may use your personal information to serve you ads or customized content on the internet, send you promotional communications about products, services, features, and options we believe may be of interest to you. We may send communications via email or other methods.
- Comply with legal requirements and protect the safety and security of our business, services, and sites. We may use your personal information to comply with laws, regulations or other legal obligations, to assist in an investigation, to protect and defend our rights and property or the rights of third parties or enforce terms and conditions. We may also use your personal information to prevent suspected fraud, threats to our network or other illegal activities, prevent misuse or for any other reason permitted by law. We may use your personal information to protect our company, our affiliates, our customers, our network and our websites and mobile apps.
- Update or correct our records. We may use personal information collected about you from you or other sources, including publicly available databases or third parties from whom we have purchased data to update our records.
Business client’s use of information
Arity shares your information with its business clients as part of your purchase, or use, of services from those business clients. Those business clients include, but are not limited to, insurance companies as well as mobile app providers who track the location of members of a defined group or who provide weather related information. If you have purchased an insurance product offered by an Arity business client, then your information may also be used by that business client to calculate insurance rates or rewards provided under the product or service. Our insurance company business clients may also use your information to update their pricing and underwriting models. All such use of your personal information by our business clients is subject to their privacy policies and not this Privacy Statement.
Retention of personal information
We retain personal information in accordance with applicable laws or regulatory requirements and also for as long as necessary to fulfill the purposes for which it was collected and to fulfill the business or commercial purposes that are explained in this Privacy Statement. Refining and developing statistical models relies on information collected over a long period of time, and this information is stored until it is no longer needed to provide products or services to you and to develop and refine our models. Where possible, we keep this information in a pseudonymized format. We retain Mobile Ad IDs and geolocation information used to serve targeted advertising for up to 3 years from the date of collection. When no longer needed, we delete or deidentify the personal information. We review our data retention policies periodically and comply with local legal requirements.
Privacy practices for select Arity products
Targeted advertising service: Arity collects geolocation and driving behavior data, and we may use that information to link driving behavior information to device identifiers, demographic information or other personal information to help serve targeted advertising and measure advertising effectiveness. Learn how to opt out of targeted advertising including by opting out of the sharing or selling your personal information by visiting Your Privacy Choices.
Arity is a member of the Network Advertising Initiative (NAI), and we adhere to the NAI Codes of Conduct. To learn more about the NAI and the Code of Conduct please visit The NAI Code of Conduct.
Arity IQSM network: Arity Services, LLC, is a consumer reporting agency regulated by the Fair Credit Reporting Act (FCRA) that delivers an Arity driving score or driving behaviors to an insurance company for its use in providing you with insurance quotes, rating, and underwriting. We furnish personal information to Arity Services, LLC, which uses the data to create a consumer report. With your consent and upon your request, Arity Services, LLC will share this consumer report with an insurance company. For information on your rights under FCRA relating to this product including how to submit a consumer request, visit the Arity Services Data Support Center.
Privacy rights and choices
You have specific rights under certain state privacy laws. These rights differ by state and by the type of products and services you have with Arity. For example, rights under certain state laws do not apply to personal information that is regulated by the Fair Credit Reporting Act.
California, Connecticut, New Hampshire, Texas, Oregon, and Virginia Residents
California residents have rights to access, correct, and delete their personal information as well as other rights described below. Similar rights exist for Connecticut, New Hampshire, Texas, Oregon, and Virginia residents.
Right to know and access your personal information: You have the right to request the specific pieces of personal information we have collected about you and the right to know:
- the categories of personal information collected;
- the categories of sources from which personal information was collected;
- the business purpose for collecting the personal information, and
- the categories of third parties with whom we disclose or share personal information.
Right to deletion of personal information: You have the right to request we delete the personal information collected about you, subject to certain exceptions including that we need the personal information to:
- Complete a transaction or provide a good or service you requested, or take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;
- Debug products to identify or repair errors that impair functionality;
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
- Comply with a legal obligation, or
- Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Right to correct personal information: You have the right to request we correct any inaccurate information we have about you. We may request that you provide documentation to support your request and we will correct your information unless we determine that the personal information is more than likely accurate.
Non-discrimination rights: We don’t discriminate against you if your exercise any of the privacy rights described in this privacy statement.
Submitting a request: To submit a request, visit our online webform or call us at 1-800-654-1412. Responses to a verified request may take up to 45 calendar days, or longer depending on the nature of the request. If additional time is needed, we will notify you of the additional time. We may only respond to two access requests within a 12-month period.
Connecticut, New Hampshire, Texas, Oregon, and Virginia residents: If we are unable to fulfill your request to access, review, delete or correct your personal information, we will respond to you explaining why. If you would like to appeal for additional review of our inability to fulfill your request, visit our appeals webform.
Sharing or sale of personal information: We do not sell personal information for monetary value. For our Targeted Advertising Service, we utilize personal information such as device identifiers to provide you with relevant, targeted advertising, build advertising models and monitor the effectiveness of advertising campaigns. We do not disclose personal information to third parties as a part of this service without your consent. On some Arity websites, we allow third-party pixels and other tracking technology which enables the sharing of personal information about website users with third parties for the purpose of serving you interest-based advertising. This sort of online advertising is called cross-context behavioral advertising under the California Consumer Privacy Act (CCPA) or targeted advertising under other state laws.
CCPA provides California residents the right to opt-out of the “sharing” of your information for cross-context behavioral advertising. Connecticut, New Hampshire, Oregon, Texas, and Virginia residents have the right to opt out of the processing of personal data for the purposes of targeted online advertising. Regardless of where you live, you can learn how to opt out of this “sharing” for targeted advertising by visiting Your Privacy Choices.
Use and sharing of sensitive personal information: Arity uses sensitive personal information (precise geolocation data) and shares insights derived from that information for targeted online advertising. California residents have the right to limit this use of your sensitive personal information. Regardless of where you live, you can learn how to limit this use by visiting Your Privacy Choices.
Consumer request metrics: The following lists the number of access, deletion, correction and data sale/share opt out requests Arity received, complied with and denied from residents of California in 2023 and the average number of days it took to complete a request. Please note that these metrics do not include requests made to our Business Clients.
| 2023 Data Access Requests | |
|---|---|
| Number of requests received | 6 |
| Number of requests complied with in whole or in part | 0 |
| Number of requests denied | 6 |
| Average days to complete a request | 2 |
| 2023 Data Deletion Requests | |
|---|---|
| Number of requests received | 30 |
| Number of requests complied with in whole or in part | 5 |
| Number of requests denied | 25 |
| Average days to complete a request | 3 |
| 2023 Data Correction Requests | |
|---|---|
| Number of requests received | 0 |
| Number of requests complied with in whole or in part | 0 |
| Number of requests denied | 0 |
| Average days to complete a request | 0 |
| 2023 Data Sale/Share Opt Out Requests* | |
|---|---|
| Number of requests received | 20,104 |
| Number of requests complied with in whole or in part | 20,104 |
| Number of requests denied | 0 |
| Average days to complete a request | 7 |
*Number includes all “CCPA Opt Out Tool” global opt out requests received by the DAA’s AppChoices tool.
Security
We recognize the importance of keeping your personal secure. We use a combination of reasonable technical, administrative, and physical safeguards to protect your personal information. However, no website, mobile application, database or system is completely secure or “hacker proof”. So, we cannot guarantee its absolute security. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
We limit access to your personal information to those who need it to do their jobs. We comply with all applicable federal and state data security laws.
Children’s personal information
We do not knowingly gather personal information or market products or services to children under the age of sixteen. If we become aware that we have collected personal information from a child without the required parental consent, we will make reasonable efforts to delete such data from our records.
Contact us
If you should have questions or concerns about our privacy practices, please contact us through the below methods.
Please note: When sending inquiries to us, we may need additional information such as the business client you have engaged for which we collected data to better assist you.
For users in the U.S. and other users (outside of Switzerland, the UK, European Union, and EEA):
Email: privacy@arity.com
Mail: Arity
Attn: Data Protection Officer
PO Box 227238
Dallas, TX 75222-7238
United States of America
For users in the United Kingdom:
Arity
Attn: Data Protection Representative
10 Mays Meadow
Belfast, Country Antrim, BT1 3PH
Northern Ireland
For users in the European Union, EEA, and Switzerland:
Email: eurep@arity.com
To request that you no longer receive business-related promotional e-mails from Arity, please email us at info@arity.com.
If you wish to no longer receive promotional emails marketed to consumers regarding insurance quotes or other consumer products, visit Unsubscribe Email & Phone.
If you opt out from receiving marketing emails, we may still send you transactional, non-marketing emails such as emails about your products or services, responses to your requests and inquiries, or notices of updates to terms and conditions or our privacy practices.
Changes to this Privacy Statement
We may periodically update or revise this Privacy Statement. The effective date at the top of the document shows when this Privacy Statement was last revised. We will let you know when we update the Privacy Statement by changing the date or other appropriate means.
Social media, links, and external sites
Links to other companies’ websites may be provided on the Arity website as a convenience to you. If you choose to go to these external websites, you will be subject to the privacy practices of those external websites; Arity is not responsible for the privacy practices of those websites. We encourage you to be aware when you leave our website to read the privacy policies or statements of every website you visit, as those privacy policies or statements may differ from ours.
Our website includes Social Media Features, such as the Facebook “Like” button and Widgets, the Share This button or interactive mini-programs that run on our website. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.